Once you’ve made the decision to use incentive travel as a business tool, you have to decide where it is you’re going to go. After all, the destination is the primary “carrot”, and you’ll want to use it to promote the trip and possibly even build a theme around it, so it isn’t a decision to be made lightly.
In-depth knowledge of your target audience is vital. Is it a sun and fun crowd, one looking for a more cultural experience, an adrenaline packed agenda or maybe all of the above? You’ll need to keep these things in mind, along with budget of course, to come up with a destination that will entice and engage your audience.
In the annual incentive travel survey by Meetings Net and the Incentive Research Foundation released earlier this year, the Top 5 emerging incentive destinations were announced. At the top of the list, not surprisingly, is Cuba. Although technically U.S. citizens can’t just pack up and go there, there are 12 categories that allow people to visit, but incentive travel isn’t one of them.
Behind Cuba is Panama, where one of the most popular ways to visit is via a Panama Canal cruise. Next is Costa Rica, which has garnered a lot of attention for it biodiversity, friendly people and colorful wildlife. Colombia came in 4th, (there are actually Panama Canal cruises that include Panama, Costa Rica and Colombia in one cruise!), followed by Iceland, which is gaining attention for its dramatic landscapes and natural beauty.
So where will your next travel incentive take you? If you’d like to learn more about using travel to accomplish your goals, give VIKTOR a call. For the complete survey, see the article in Meetings Net.