IRF 2019 Trends

by Jillian Fehrenbach on January 30, 2019 in Articles, Group Travel, Incentive Travel

A sunny forecast is on the horizon for Incentive Travel, according to the Incentive Research Foundation. Their 2019 Trends Study revealed numerous positive findings, summarized here:

Growth is supported by expanding budgets, increased participant eligibility, and improved internal and public perceptions of incentive travel programs, according to the 2018 Incentive Travel Industry Index.

The average spend has increased in both 2017 and 2018, compared to previous years, with one in two buyers reporting a rise in their overall incentive travel budget and the number of eligible participants. The per-person median spend was $4,000.

Contributing to the rise of incentive travel is the growing realization that profitable businesses employ strategic use of rewards and recognition. Other factors include increased executive buy-in, heightened public awareness of the proven effectiveness of incentives, and a more positive perception of incentive travel than ten years ago.

While many planners stick close to home, the use of long-haul trips continues to gain momentum.

At VIKTOR, we know that reward programs offered at regular intervals can spark motivation and promote engagement. Just as important is keeping up on industry trends, such as cost containment, transformational experiences, and physical and data security. For more about the economic and technological changes affecting organizations and their workforce, read the full study here.

For that reason, we put a lot of thought into the destinations of incentive programs for your loyal customer and most productive employees. Phrases like “great mix,” “five-star,” and “individual attention” play key parts in flawlessly organizing trips to desirable destinations. If you’re looking for the perfect place to take your group, one of our seasoned experts would be happy to help. Contact us at or 1-800-748-0478 if we can assist you.