What’s Your Plan to Pump Up Engagement in 2019?
We invite you to consider video.
Companies’ sales and marketing departments are using video more and more to activate their message and engage employees, distributors and customers. Don’t leave video out of your marketing mix because, according to Forbes Magazine, video now accounts for up to 74% of all online traffic.
Here are four good reasons you should include video in your marketing strategy today:
1. Our brains process visual communication faster.
According to one report, “The brain processes visual data 60,000 times faster than text.” It also mentions that people are ten times more likely to engage with video content. Not only is video the optimal medium for data consumption, but it creates a stronger emotional connection with the viewer. As a marketer, you can leverage this powerful medium to drive your desired action.
2. Video ignites engagement.
It’s proven that video is shared more often than any other type of online content. Video can produce the type of engagement that leads to conversions that matter. Here is an example of how video animation can explain the benefits of your services.
3. Rank higher with Search Engines.
With keyword targeting, you will find that it’s much easier to rank higher with video in Google. Remember, Google owns YouTube, so it makes sense that they would show preference to YouTube videos in their search results. Optimize your videos by including relevant keywords in your titles and descriptions. You’ll love your new rankings.
4. Mobile matters.
We are addicted to our smartphones and have more time to view videos on our phones than we do sitting in front of our PC. You have your audience’s attention while they are killing time, so grab it with a short video!
What are you waiting for?
Video is essential for 2019. Multiple generations are turning to video — from understanding your value proposition to how to work their new InstaPot! Video will allow you to tell a more authentic story about your organization, products, and people. Plus, video is an effective meeting management tool. Jump in today!