The old saying goes, “The Only Constant in Life Is Change.” [Heraclitus] That certainly has been true of late in the travel and hospitality industry. On a daily basis, we account for all types of uncertainty in the planning of all of our incentive travel programs, meetings and events. In a recent article about returning … Continue reading “Mitigating the Risks of Returning to In-Person Meetings”
When putting together a major event, communication is key. Everyone involved needs to use the same terminology so that each person knows what to expect. One area where communication can fail, especially for clients, is understanding the difference between event management and event planning. The two jobs certainly have some similarities, but they serve distinctly … Continue reading “The Difference Between Event Management and Event Planning”
Have you ever asked (or answered) the question, “Should we outsource our corporate incentive travel program?” If so, then you know that organizing an event of any size requires more than just choosing a destination and motivating participants to hit their goals. Success depends on careful planning—all while evaluating performance and managing the behaviors of … Continue reading “Top Reasons to Outsource Your Incentive Travel Program”
An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail, email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with … Continue reading “9 Ways to Grow Your Email Database”
How to Run a Painless Meeting There are two ways to run a meeting. The first is probably the most common—you sit at the head of the table, open the meeting, and then the meeting just starts, the same way it did last time, and the time before that, and the time before that. This … Continue reading “15 Meeting Management Tips: How to Run an Effective Meeting”
Communicating business performance data to your team is fundamental to helping them collaborate and engage, and to helping you reach your business goals. The most important data will center around operational and financial budgets, sales incentives and revenue goals, and customer and employee satisfaction; and ultimately tie that data back to your email database. High-performing … Continue reading “The Power of Communicating Performance Data to Your Team”
So much has happened in 45 years at VIKTOR, the company we aptly named after Viktor Weyand who celebrates 45 years with the company today! The year was 1974. Richard Nixon was in the White House and William Milliken was Michigan’s governor. The Watergate scandal hit a peak and Nixon resigned under pressure of being removed … Continue reading “VIKTOR: 45 Years in Business”
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Meeting management can be a bear. Conference calls can be all but impossible to run effectively. The list of woes is long. They never start on time. Someone’s always muted, and they don’t realize it, and inevitably there’s one person who can’t find the bridge, but, love them or hate them, conference calls and remote … Continue reading “How to Survive and Thrive on Conference Calls”
Businesses don’t become successful by chance. They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. However, it takes some planning … Continue reading “Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ”