Incentive Budget Design

by Stephanie Roppolo on December 12, 2018 in Incentive Travel

Gaining budget approval for your incentive program can be a challenge. In our latest article, we detail the steps to take to achieve upper management buy-in. 

Mark Mazzone Headshot

Mark Mazzone Joins VIKTOR’s Sales Team

by Jillian Fehrenbach on November 16, 2018 in Announcements

VIKTOR extends a warm welcome to Mark Mazzone, who has joined the Sales & Marketing team as Sr. Director of Business Development. He is responsible for developing new business opportunities and creating customized meetings, incentive and rewards programs for VIKTOR’s new and existing clients. Mazzone brings 14 years of experience to VIKTOR, with an extensive … Continue reading “Mark Mazzone Joins VIKTOR’s Sales Team”

Networking in the Midwest at GLES

by Jillian Fehrenbach on November 9, 2018 in Meetings

Recently, our travels took us to Madison, Wisconsin for a few days to attend the Great Lakes Educational Summit (GLES). This event was organized by the Michigan Chapter of Meeting Professionals International (MPI) – a global association that uses innovative learning, collaboration and advocacy to connect the meeting and event community face-to-face. The summit covered a wide … Continue reading “Networking in the Midwest at GLES”

credit: pixabay / wokandapix

Do you decant your wine?

by Jillian Fehrenbach on October 26, 2018 in Wellness

Perhaps you were gifted a hip wine decanter, or even drawn to one at an estate sale, but do you regularly use it? Decanting wineis an age-old ritual that has recently regained popularity. An act no longer reserved just for vintage ports and aged Bordeaux, slowly pouring wine from bottle to decanter exposes it to oxygen, which … Continue reading “Do you decant your wine?”

Lightbulb ideas on chalkboard

A Checklist for Choosing Rewards

by Jillian Fehrenbach on October 18, 2018 in Employee Engagement, Employee Loyalty, Team Engagement

There are many things to consider when selecting rewards that will engage your employees. Since a lengthy analysis means time and money, we’ve designed this handy checklist to help you choose the rewards that will truly motivate them to work hard and help your business grow.

Aspirational brand logos

Increase Engagement with Aspirational Brands

by Jillian Fehrenbach on October 8, 2018 in Employee Engagement, Employee Loyalty, Team Engagement

Can you make your employees feel more valuable with aspirational brands? We think so! Learn how these brands can entice participants to work harder and grow revenue, with our latest article about increasing employee engagement.

The Top 500 People In Events

Mark Bondy makes BizBash’s Top 500 List

by Jillian Fehrenbach on October 5, 2018 in Announcements

VIKTOR is honored to announce that BizBash Magazine has named our own Mark Bondy to its 2018 inaugural list of The Top 500 People in Events—a list “representing the best of the meeting and event industry across North America.” These recognized thought leaders influence the trade and consumer shows, brand campaigns, and large-scale event planning, all while empowering … Continue reading “Mark Bondy makes BizBash’s Top 500 List”

Travel App

The Best Must-Have Travel Apps

by Jillian Fehrenbach on September 26, 2018 in Group Travel, Incentive Travel, Individual Travel

Whether traveling for work or pleasure, there’s a good chance you’ll rely on an app or two to get where you’re going. We all have our favorites, but we’ve found a few we think are worth sharing. So whether you use an Android or iOS device, these must-have apps just could make your travels easier, … Continue reading “The Best Must-Have Travel Apps”

Iceland Scenery

A Shift in Incentive Travel

by Jillian Fehrenbach on September 21, 2018 in Incentive Travel

An incentive travel program is a vital tool for recognizing your best salespeople and incentivizing your biggest customers. You want to inspire them to go above and beyond, and to wow participants with a trip they wouldn’t normally take on their own. But how do you decide where to go? Fortunately, we’ve been there (literally). … Continue reading “A Shift in Incentive Travel”

logo - Traverse City Film Festival 2018

Welcome back Traverse City Film Festival!

by Jillian Fehrenbach on July 31, 2018 in Articles

The Traverse City Film Festival is back. Held every year at the end of July, this annual event was created in 2005 to help “save one of America’s few indigenous art forms—the cinema.” The mission of this non-profit organization, co-founded by Oscar-winning film director Michael Moore, is to show great movies that represent excellence in filmmaking; in … Continue reading “Welcome back Traverse City Film Festival!”

Office laptops and paper

Incentive Communications

by Stephanie Roppolo on March 5, 2018 in Incentive Travel

Why companies struggle, and creative ideas to make your next campaign easier.  Do you struggle to communicate your incentive programs? Read our latest blog article, which includes untapped resources to help your campaign stand out.

Biking Silhouette

Wellness & Incentives — Part I

by Stephanie Roppolo on in Incentive Travel, Wellness

Build Wellness into your meeting planning today. Click here to read how.

Navagio Beach - Zakinthos, Greece

State Department Launches New Travel Advisory Program

by Jillian Fehrenbach on January 29, 2018 in Group Travel, Incentive Travel, Individual Travel

A first step in planning any trip abroad involves checking the travel advisories for your intended destination. If you’ve ever been confused about the difference between travel warnings and advisories, you’re not alone. Of course, if you’re traveling with us, we automatically monitor each location for any safety concerns. Even so, you may want to … Continue reading “State Department Launches New Travel Advisory Program”

Incentive Travel Programs Work

by Stephanie Roppolo on January 3, 2018 in Incentive Travel

If you are looking for a special way to thank people who have done a great job – and motivate others to do their best – consider an incentive travel program. Not only are you giving your staff unforgettable experiences and life-long memories, there are enormous benefits for your business too: It’s much more motivationalResearch … Continue reading “Incentive Travel Programs Work”

Move the Middle. Set Smaller Goals. (Part II)

by Stephanie Roppolo on November 27, 2017 in Employee Engagement

We believe that the greatest potential to propel your sales results lies in moving the middle 60-70% of your organization. Recently, we delivered recommendations on how to move the middle of your sales organization by coaching. Here, we’ll further explore this by focusing goals—baby steps, if you will—which can help your sales force gain incremental … Continue reading “Move the Middle. Set Smaller Goals. (Part II)”

Are You Engaging Your Attendees?

by Jillian Fehrenbach on October 24, 2017 in Employee Engagement, Employee Loyalty, Incentive Travel, Meetings

Engagement is certainly one of this year’s buzzwords. And there’s good reasoning behind that. The more engaged your customer, meeting/incentive attendee, or stakeholder, the more loyal they will be to your product, and therefore the more valuable they become to you. So, what are the best ways to engage your event attendees and leverage social … Continue reading “Are You Engaging Your Attendees?”

It’s Happening in the “D”!

by Leslie Blair on October 12, 2017 in Group Travel, Incentive Travel

We began 2017 talking about Detroit as a Comeback City, and as we enter the last quarter of the year, we’re going to provide an update on how that growth is continuing to accelerate. It’s led, of course, by the opening of LCA–Little Caesars Arena–in The District Detroit, a new sporting and entertainment area that … Continue reading “It’s Happening in the “D”!”

Mindfulness Meditation

by Jillian Fehrenbach on September 20, 2017 in Wellness

Mindfulness meditation, or shamatha, has been defined as “the practice of purposely focusing your attention on the present moment and accepting it without judgment.” It involves being kind and forgiving toward yourself and accepting your experience during meditation. Stay with it and it will become easier to accept anything that comes your way during your … Continue reading “Mindfulness Meditation”

Move the Middle. Start Coaching.

by Stephanie Roppolo on September 14, 2017 in Employee Engagement

Everyone is familiar with the statistics, but in case the infamous bell curve is new to you, 70% of your workforce falls in the middle — referring to the middle of your company’s revenue earning potential. Let’s refresh. The we are mentioning looks like this: However, did you know that your B players hold the … Continue reading “Move the Middle. Start Coaching.”

The Essential DMC

by Jillian Fehrenbach on August 22, 2017 in Group Travel, Incentive Travel

Our business is to provide you with the best trip, meeting, or event possible. Created around your specific needs to reward your top-tier producers, each project is executed by working closely with you. Often, we’ll also work in tandem with another important part of our team: the destination management company (DMC). A partner in the … Continue reading “The Essential DMC”

Incentivize and recognize

by Jillian Fehrenbach on August 9, 2017 in Employee Engagement, Group Travel, Incentive Travel, Individual Travel, Team Engagement

Thanks for stopping by! You’ve probably heard that great experiences can motivate people and promote the success of your business. Put your staff on the path to meeting their sales and performance goals, and you’ll move closer to achieving your corporate objectives (ask us about ROI). Here at VIKTOR, that’s our business. We craft and … Continue reading “Incentivize and recognize”

Tips for Engaging Meetings

by Jillian Fehrenbach on July 13, 2017 in Employee Engagement, Meetings, Team Engagement

Changes in the way we receive, process and communicate information doesn’t apply just to social media. In fact, technology and social media are driving many of these changes, and they impact every area of our lives. If you want to make sure your meeting and event attendees are actively engaged, here are a few tips … Continue reading “Tips for Engaging Meetings”

Oh, the Places you’ll Go!

by Jillian Fehrenbach on June 5, 2017 in Group Travel, Incentive Travel

Location, location, location is a well-known real estate mantra. The incentive travel industry has a similar mantra, destination, destination, destination. Trying to come up with the perfect incentive destination can be quite time consuming. After all, to be a viable option, it needs to offer: SafetyFirst class hotelsA variety of interesting and authentic activity choicesFairly … Continue reading “Oh, the Places you’ll Go!”

VIKTOR Hires New Senior Director of Business Development

by Jillian Fehrenbach on May 15, 2017 in Employee Engagement, Incentive Travel

VIKTOR proudly welcomes Evan Gekas as Senior Director of Business Development. Evan will be responsible for developing new business opportunities and creating customized meetings and incentive programs for VIKTOR’s new and existing clients. Gekas brings 40 years of experience to VIKTOR, with an extensive background in meetings, incentive travel, and reward programs. He has worked closely … Continue reading “VIKTOR Hires New Senior Director of Business Development”

Tips for Wine Tasting

by Jillian Fehrenbach on April 3, 2017 in Employee Engagement, Group Travel, Individual Travel, Team Engagement

If you’re taking a trip soon — and we know some who are! — there’s a good chance you’ll encounter a wonderful wine or two along the way…because good wine is everywhere! Whether you consider yourself a fun-loving enthusiast or a savvy connoisseur, the best way to incorporate a winery excursion into your trip is … Continue reading “Tips for Wine Tasting”

What’s in Store for the Hotel Market in 2017?

by Leslie Blair on March 29, 2017 in Group Travel, Incentive Travel, Individual Travel

While the hotel market continues to be somewhat bullish, signs are afoot that things are finally going to be slowing as we progress through the year. Not a big change, just a gradual slowing. Considering the industry has been enjoying the highest occupancies ever, at least in the 30 years it’s been measured, this news isn’t … Continue reading “What’s in Store for the Hotel Market in 2017?”

Viktor Weyand’s Career Spans the Slopes as well as the Globe

by Jillian Fehrenbach on March 24, 2017 in Employee Loyalty, Group Travel, Incentive Travel, Wellness

Not many people get the opportunity to work with an icon in their industry, let alone an icon in two industries. Those of us who’ve had the opportunity to work for Viktor Weyand know what a force of nature the man can be; and there are hotel and incentive suppliers around the world that know … Continue reading “Viktor Weyand’s Career Spans the Slopes as well as the Globe”

Navigating Your Way through Trusted Traveler Programs

by Jillian Fehrenbach on February 22, 2017 in Group Travel, Incentive Travel, Individual Travel

Frequent fliers now have several options from which to choose when it comes to expediting their way through security lines. The newest of these programs is Clear, which is privately operated but sanctioned by TSA. I recently became a member, and so far, it’s been amazing.  The one drawback is that it’s only in 20 … Continue reading “Navigating Your Way through Trusted Traveler Programs”

2017 Meetings Industry Forecast

by Jillian Fehrenbach on February 16, 2017 in Group Travel, Incentive Travel, Individual Travel, Meetings

I’ve had the opportunity to read several recaps on the trends predicted to impact the Meetings Industry this year. One of the best was in a recent webinar by Meetings Today and U.S. Travel featuring Michael Dominguez, SVP & CSO for MGM Resorts. Dominguez is a popular speaker in the industry, and for good reason. He’s knowledgeable, matter … Continue reading “2017 Meetings Industry Forecast”

IRF Releases Top Incentive Trends for 2017

by Jillian Fehrenbach on January 20, 2017 in Employee Loyalty, Group Travel, Incentive Travel, Team Engagement

If you have plans to launch an incentive program this year, you’ll want to know what trends are shaping the industry. The Incentive Research Foundation (IRF) has just released its 2017 Trends Study, which highlights the top ten trends for incentive travel, and reward and recognition programs for the coming year. It identifies key areas for change … Continue reading “IRF Releases Top Incentive Trends for 2017”

America’s Comeback City—Detroit

by Leslie Blair on January 12, 2017 in Group Travel, Individual Travel

Much as we enjoy touting the many wonderful aspects of our hometown, Traverse City, there’s another great city in our state that has been garnering quite a few accolades of its own lately. Yes, I’m talking about Detroit—the Motor City, Motown, or as it is fondly referred to these days, “The D”. After years of … Continue reading “America’s Comeback City—Detroit”

The Effects of Change on Employee Engagement

by Jillian Fehrenbach on December 29, 2016 in Employee Engagement, Employee Loyalty

Most of us will admit we aren’t crazy about change. We can also agree that most changes, especially big ones, have some type of impact on us. A new study looks closely at organizational change, and confirms what we thought we knew all along: intense change, such as a company merger or a change in … Continue reading “The Effects of Change on Employee Engagement”

Event Planning: Food Trends and Allergies

by Jillian Fehrenbach on in Group Travel, Incentive Travel

As we say goodbye to the old year and look forward to the new one, we also anticipate the emergence of new trends. And nowhere are we more obsessed with the latest trends than when it comes to what we eat! Regardless of the content we include in our meetings and incentives, food will always … Continue reading “Event Planning: Food Trends and Allergies”

Navigating Those Not-Always-So-Friendly Skies

by Jillian Fehrenbach on December 21, 2016 in Incentive Travel

Airfare continues to be a major part of the travel budget for meeting and incentive planners. And while some sources are reporting they see prices leveling off, that isn’t what we’re experiencing in the real world, and we bet you aren’t either. In this article from USA Today, Rick Seaney shares 5 tips for finding bargain … Continue reading “Navigating Those Not-Always-So-Friendly Skies”

A New Understanding of Generational Differences: Millennials

by Jillian Fehrenbach on November 15, 2016 in Employee Loyalty, Team Engagement

It’s hard to pick up any type of publication these days without seeing something about Millennials and the impact they’re having on society. We decided it was time to get to the bottom of this issue, so at our recent VIKTOR Experience, we presented a session on this very topic. Here are a few of … Continue reading “A New Understanding of Generational Differences: Millennials”

IMEX: The World at Your Doorstep

by Jillian Fehrenbach on October 18, 2016 in Employee Engagement, Incentive Travel

The Incentive, Meetings and Events world comes together in Las Vegas every October for IMEX—the largest hosted buyer program in North America. It’s like taking a trip around the world in three days—on your feet! It’s the premier showcase for destinations, hotels, cruise lines, DMC’s, airlines, corporate gifts and premiums—with over 3,100 exhibitors in total. … Continue reading “IMEX: The World at Your Doorstep”

What’s Trending in the Incentive Industry?

by Jillian Fehrenbach on October 12, 2016 in Incentive Travel

According to the Incentive Research Foundation and the Incentive Federation’s 2016 Incentive Marketplace Study, there are several key factors impacting the incentive industry today. Number 1, the industry is growing. One of the major drivers of this growth is in non-sales incentives. The service economy continues to grow, and it’s predicted about 90% of the … Continue reading “What’s Trending in the Incentive Industry?”

Bye-bye Buyer’s Market

by Stephanie Roppolo on October 3, 2016 in Articles

In case you haven’t heard, we’re no longer operating in a Buyer’s Market. Those days are long gone and won’t be returning anytime soon. Flexibility and the willingness to eliminate certain clauses have gone by the wayside, only to be replaced by stiffer attrition and cancellation penalties, not to mention higher rates. And that’s if … Continue reading “Bye-bye Buyer’s Market”

Getting out of Your Comfort Zone

by Stephanie Roppolo on September 9, 2016 in Employee Engagement, Group Travel, Incentive Travel

Now, more than ever, incentives are about creating experiences. You don’t necessarily have to go to the most exotic destination or stay at the most exclusive resort. Today’s incentive winners are looking for authentic and destination specific experiences that immerse them in local culture and provide great photo ops for social media posts! So forget traditional … Continue reading “Getting out of Your Comfort Zone”

Top Merchandise Awards

by Stephanie Roppolo on August 3, 2016 in Employee Engagement, Employee Loyalty, Team Engagement

One of the biggest trends in merchandise these days is that more and more programs are being offered to non-sales employees. Whether it be a safety initiative, wellness or simply employee recognition, the “Incentive Marketplace Estimate Research Study” reports that in 2015, U.S. employers spent $3.2 billion on incentive rewards for non-sales employees. And while … Continue reading “Top Merchandise Awards”

Oh the Places You’ll Go!

by Stephanie Roppolo on May 5, 2016 in Group Travel, Incentive Travel, Individual Travel

Once you’ve made the decision to use incentive travel as a business tool, you have to decide where it is you’re going to go.  After all, the destination is the primary “carrot”, and you’ll want to use it to promote the trip and possibly even build a theme around it, so it isn’t a decision … Continue reading “Oh the Places You’ll Go!”

How to Make Your Incentive Travel Program Successful

by Stephanie Roppolo on October 22, 2013 in Employee Loyalty, Incentive Travel

Draw the line that connects the behaviors you want to motivate with the financial outcome you want to achieve. The Incentive Research Foundation (IRF) conducted research which uncovered five essential elements that, when combined, formed the core of the successful travel program. These were the items that made the program itself successful: The earning and selection … Continue reading “How to Make Your Incentive Travel Program Successful”

Incentives Move Business – Travel and the U.S. Economy

by Jillian Fehrenbach on October 21, 2013 in Employee Loyalty, Incentive Travel

In June of 2013, the Society of Incentive and Travel Executives (SITE), released a white paper with some compelling figures on incentives moving business. “Travel is the sixth largest U.S. industry in terms of employment and is a top 10 employer in 48 states. In 2010, the incentive travel, meetings and events segment of tourism and … Continue reading “Incentives Move Business – Travel and the U.S. Economy”

Employee Engagement: Your Key to Bottom Line Profitability

by Stephanie Roppolo on July 11, 2013 in Employee Engagement, Employee Loyalty

Employee engagement is a measurable degree of an employee’s positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work. They genuinely care about the future of the company and are willing to invest discretionary effort. Employee engagement scores also account for as much as half … Continue reading “Employee Engagement: Your Key to Bottom Line Profitability”