How to Run a Painless Meeting There are two ways to run a meeting. The first is probably the most common—you sit at the head of the table, open the meeting, and then the meeting just starts, the same way it did last time, and the time before that, and the time before that. This … Continue reading “15 Meeting Management Tips: How to Run an Effective Meeting”

Communicating business performance data to your team is fundamental to helping them collaborate and engage, and to helping you reach your business goals. The most important data will center around operational and financial budgets, sales incentives and revenue goals, and customer and employee satisfaction; and ultimately tie that data back to your email database. High-performing … Continue reading “The Power of Communicating Performance Data to Your Team”

So much has happened in 45 years at VIKTOR, the company we aptly named after Viktor Weyand who celebrates 45 years with the company today! The year was 1974. Richard Nixon was in the White House and William Milliken was Michigan’s governor. The Watergate scandal hit a peak and Nixon resigned under pressure of being removed … Continue reading “VIKTOR: 45 Years in Business”

Silly Question: What is Direct Mail? Not silly at all. We forget most of the “letters” that show up in our mailbox are marketing collateral. Direct mail is promotional content sent to people via postal mail. The restaurant flyers, real estate postcards and local business circulars that arrive on a daily basis are all forms … Continue reading “What Is Direct Mail Marketing And Is It Effective?”

People are more likely to buy when referred by a friend. Start your referral program today.

When it comes to motivating employees, everyone prefers cash, right? In fact, the opposite is true. The use of non-cash rewards by U.S. companies has recently exploded. A recent Incentive Research Foundation study estimates that the number of firms using non-cash rewards has risen sharply from approximately 25% in the 1990s to more than 80% … Continue reading “Why Non-Cash Rewards are Better for Incentive Programs”

As you may be aware by now, the Trump Administration has reinstated travel restrictions to Cuba for U.S. travelers. A recently reenacted government ban, as described in the U.S. Department of Treasury’s official statement, effectively eliminates group travel to the island indefinitely. Although it includes a “grandfather provision” for pre-paid people-to-people tours, exact details about how … Continue reading “New Government Travel Ban Rules Out Incentive Trips to Cuba”

Meeting management can be a bear. Conference calls can be all but impossible but to run effectively. The list of woes is long. They never start on time. Someone’s always muted and they don’t realize it, and inevitably there’s one person who can’t find the bridge, but, love them or hate them, conference calls and … Continue reading “How to Survive and Thrive on Conference Calls”

What’s Your Plan to Pump Up Engagement in 2019? We invite you to consider video.  Companies’ sales and marketing departments are using video more and more to activate their message and engage employees, distributors and customers. Don’t leave video out of your marketing mix because, according to Forbes Magazine, video now accounts for up to … Continue reading “Engage Your Audience with Video”

A sunny forecast is on the horizon for Incentive Travel, according to the Incentive Research Foundation. Their 2019 Trends Study revealed numerous positive findings, summarized here: Growth is supported by expanding budgets, increased participant eligibility, and improved internal and public perceptions of incentive travel programs, according to the 2018 Incentive Travel Industry Index. The average … Continue reading “IRF 2019 Trends”