One of the biggest misconceptions about a loyal employee and employee retention is that he or she is loyal because they have worked for the company for many years and thusly advocate the employee brand. This is the first mistake that most companies and business professionals make. An employee who has been working for your … Continue reading “6 Reasons Why Corporations Should Care About Employee Loyalty”

Have you ever asked (or answered) the question, “Should we outsource our corporate incentive travel program?” If so, then you know that organizing an event of any size requires more than just choosing a destination and motivating participants to hit their goals. Success depends on careful planning—all while evaluating performance and managing the behaviors of … Continue reading “Top Reasons to Outsource Your Incentive Travel Program”

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail, email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with … Continue reading “9 Ways to Grow Your Email Database”

According to the Wall Street Journal, hiring the right people is the single best way to reduce employee turnover and ultimately nurture loyalty and a better bottom line, but in an increasingly mobile workforce, many young employees have little desire to follow the once standard career path: starting with a company at a young age … Continue reading “8 Employee Retention Tips”

How to Run a Painless Meeting There are two ways to run a meeting. The first is probably the most common—you sit at the head of the table, open the meeting, and then the meeting just starts, the same way it did last time, and the time before that, and the time before that. This … Continue reading “15 Meeting Management Tips: How to Run an Effective Meeting”

Communicating business performance data to your team is fundamental to helping them collaborate and engage, and to helping you reach your business goals. The most important data will center around operational and financial budgets, sales incentives and revenue goals, and customer and employee satisfaction; and ultimately tie that data back to your email database. High-performing … Continue reading “The Power of Communicating Performance Data to Your Team”

So much has happened in 45 years at VIKTOR, the company we aptly named after Viktor Weyand who celebrates 45 years with the company today! The year was 1974. Richard Nixon was in the White House and William Milliken was Michigan’s governor. The Watergate scandal hit a peak and Nixon resigned under pressure of being removed … Continue reading “VIKTOR: 45 Years in Business”

Silly Question: What is Direct Mail? Not silly at all. We forget most of the “letters” that show up in our mailbox are marketing collateral. Direct mail is promotional content sent to people via postal mail. The restaurant flyers, real estate postcards and local business circulars that arrive on a daily basis are all forms … Continue reading “What Is Direct Mail Marketing And Is It Effective?”

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When it comes to motivating employees, everyone prefers cash, right? In fact, the opposite is true. The use of non-cash rewards by U.S. companies has recently exploded. A recent Incentive Research Foundation study estimates that the number of firms using non-cash rewards has risen sharply from approximately 25% in the 1990s to more than 80% … Continue reading “Why Non-Cash Rewards are Better for Incentive Programs”