When it comes to motivating employees, the myth is that everyone prefers cash. In reality, the opposite is true. In fact, the use of non-cash rewards by U.S. companies has recently exploded. A recent Incentive Research Foundation study estimates that the number of firms using non-cash rewards has risen sharply from approximately 25% in the … Continue reading “Why Non-Cash Awards are Better for Incentive Programs”

As you may be aware by now, the Trump Administration has reinstated travel restrictions to Cuba for U.S. travelers. A recently reenacted government ban, as described in the U.S. Department of Treasury’s official statement, effectively eliminates group travel to the island indefinitely. Although it includes a “grandfather provision” for pre-paid people-to-people tours, exact details about how … Continue reading “New Government Travel Ban Rules Out Incentive Trips to Cuba”

What’s Your Plan to Pump Up Engagement in 2019? We invite you to consider video.  Companies’ sales and marketing departments are using video more and more to activate their message and engage employees, distributors and customers. Don’t leave video out of your marketing mix because, according to Forbes Magazine, video now accounts for up to … Continue reading “Engage Your Audience with Video”

A sunny forecast is on the horizon for Incentive Travel, according to the Incentive Research Foundation. Their 2019 Trends Study revealed numerous positive findings, summarized here: Growth is supported by expanding budgets, increased participant eligibility, and improved internal and public perceptions of incentive travel programs, according to the 2018 Incentive Travel Industry Index. The average … Continue reading “IRF 2019 Trends”

Gaining budget approval for your incentive program can be a challenge. In our latest article, we detail the steps to take to achieve upper management buy-in. 

VIKTOR extends a warm welcome to Mark Mazzone, who has joined the Sales & Marketing team as Sr. Director of Business Development. He is responsible for developing new business opportunities and creating customized meetings, incentive and rewards programs for VIKTOR’s new and existing clients. Mazzone brings 14 years of experience to VIKTOR, with an extensive … Continue reading “Mark Mazzone Joins VIKTOR’s Sales Team”

Recently, our travels took us to Madison, Wisconsin for a few days to attend the Great Lakes Educational Summit (GLES). This event was organized by the Michigan Chapter of Meeting Professionals International (MPI) – a global association that uses innovative learning, collaboration and advocacy to connect the meeting and event community face-to-face. The summit covered a wide … Continue reading “Networking in the Midwest at GLES”

Perhaps you were gifted a hip wine decanter, or even drawn to one at an estate sale, but do you regularly use it? Decanting wineis an age-old ritual that has recently regained popularity. An act no longer reserved just for vintage ports and aged Bordeaux, slowly pouring wine from bottle to decanter exposes it to oxygen, which … Continue reading “Do you decant your wine?”

There are many things to consider when selecting rewards that will engage your employees. Since a lengthy analysis means time and money, we’ve designed this handy checklist to help you choose the rewards that will truly motivate them to work hard and help your business grow.

Can you make your employees feel more valuable with aspirational brands? We think so! Learn how these brands can entice participants to work harder and grow revenue, with our latest article about increasing employee engagement.