Gaining budget approval for your incentive program can be a challenge. In our latest article, we detail the steps to take to achieve upper management buy-in. 

VIKTOR extends a warm welcome to Mark Mazzone, who has joined the Sales & Marketing team as Sr. Director of Business Development. He is responsible for developing new business opportunities and creating customized meetings, incentive and rewards programs for VIKTOR’s new and existing clients. Mazzone brings 14 years of experience to VIKTOR, with an extensive … Continue reading “Mark Mazzone Joins VIKTOR’s Sales Team”

Recently, our travels took us to Madison, Wisconsin for a few days to attend the Great Lakes Educational Summit (GLES). This event was organized by the Michigan Chapter of Meeting Professionals International (MPI) – a global association that uses innovative learning, collaboration and advocacy to connect the meeting and event community face-to-face. The summit covered a wide … Continue reading “Networking in the Midwest at GLES”

Perhaps you were gifted a hip wine decanter, or even drawn to one at an estate sale, but do you regularly use it? Decanting wineis an age-old ritual that has recently regained popularity. An act no longer reserved just for vintage ports and aged Bordeaux, slowly pouring wine from bottle to decanter exposes it to oxygen, which … Continue reading “Do you decant your wine?”

There are many things to consider when selecting rewards that will engage your employees. Since a lengthy analysis means time and money, we’ve designed this handy checklist to help you choose the rewards that will truly motivate them to work hard and help your business grow.

Can you make your employees feel more valuable with aspirational brands? We think so! Learn how these brands can entice participants to work harder and grow revenue, with our latest article about increasing employee engagement.

VIKTOR is honored to announce that BizBash Magazine has named our own Mark Bondy to its 2018 inaugural list of The Top 500 People in Events—a list “representing the best of the meeting and event industry across North America.” These recognized thought leaders influence the trade and consumer shows, brand campaigns, and large-scale event planning, all while empowering … Continue reading “Mark Bondy makes BizBash’s Top 500 List”

Whether traveling for work or pleasure, there’s a good chance you’ll rely on an app or two to get where you’re going. We all have our favorites, but we’ve found a few we think are worth sharing. So whether you use an Android or iOS device, these must-have apps just could make your travels easier, … Continue reading “The Best Must-Have Travel Apps”

An incentive travel program is a vital tool for recognizing your best salespeople and incentivizing your biggest customers. You want to inspire them to go above and beyond, and to wow participants with a trip they wouldn’t normally take on their own. But how do you decide where to go? Fortunately, we’ve been there (literally). … Continue reading “A Shift in Incentive Travel”

The Traverse City Film Festival is back. Held every year at the end of July, this annual event was created in 2005 to help “save one of America’s few indigenous art forms—the cinema.” The mission of this non-profit organization, co-founded by Oscar-winning film director Michael Moore, is to show great movies that represent excellence in filmmaking; in … Continue reading “Welcome back Traverse City Film Festival!”