An email database is a fast, effective marketing and sales tool. Businesses can see up to $44 for every dollar they spend on on email marketing. And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Your database offers a great financial return on investment by helping to build trust, … Continue reading “9 ways to grow your email database”

In an increasingly mobile workforce, many young employees have little desire to follow the once standard career path: starting with a company at a young age and remaining there through retirement. Not only is this approach seen as unrealistic, many employees feel it lacks the excitement and challenge they desire. Today’s employees have a tendency … Continue reading “8 Tips for Sustainable Employee Retention”

How to Run a Painless Meeting There are two ways to run a meeting. The first is probably the most common—you sit at the head of the table, open the meeting, and then the meeting just starts, the same way it did last time, and the time before that, and the time before that. This … Continue reading “15 Meeting Management Tips: How to Run an Effective Meeting”

Incentive travel is effectively a travel perk used to incentivize or motivate employees or partners. It is often tied to company goals or top performers. Employee rewards are changing—gone are the days when holiday bonuses were enough to provide year-round motivation. Now it’s all about tangible, non-monetary incentives. A perk for employees that’s better than … Continue reading “What is Incentive Travel?”

Communicating business performance data to your team is fundamental to helping them collaborate and engage, and to helping you reach your business goals. The most important data will center around operational and financial budgets, sales and revenue goals, and customer and employee satisfaction. High-performing teams are synergistic social entities working toward achieving a common goal. … Continue reading “The Power of Communicating Performance Data to Your Team”

So much has happened in 45 years at VIKTOR, the company we aptly named after Viktor Weyand who celebrates 45 years with the company today! The year was 1974. Richard Nixon was in the White House and William Milliken was Michigan’s governor. The Watergate scandal hit a peak and Nixon resigned under pressure of being removed … Continue reading “VIKTOR: 45 Years in Business”

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When it comes to motivating employees, everyone prefers cash, right? In fact, the opposite is true. The use of non-cash rewards by U.S. companies has recently exploded. A recent Incentive Research Foundation study estimates that the number of firms using non-cash rewards has risen sharply from approximately 25% in the 1990s to more than 80% … Continue reading “Why Non-Cash Rewards are Better for Incentive Programs”

As you may be aware by now, the Trump Administration has reinstated travel restrictions to Cuba for U.S. travelers. A recently reenacted government ban, as described in the U.S. Department of Treasury’s official statement, effectively eliminates group travel to the island indefinitely. Although it includes a “grandfather provision” for pre-paid people-to-people tours, exact details about how … Continue reading “New Government Travel Ban Rules Out Incentive Trips to Cuba”

What’s Your Plan to Pump Up Engagement in 2019? We invite you to consider video.  Companies’ sales and marketing departments are using video more and more to activate their message and engage employees, distributors and customers. Don’t leave video out of your marketing mix because, according to Forbes Magazine, video now accounts for up to … Continue reading “Engage Your Audience with Video”