Getting out of Your Comfort Zone
Now, more than ever, incentives are about creating experiences. You don't necessarily have to go to the most exotic destination or stay at the most exclusive resort. Today's incentive winners are looking for authentic and destination specific experiences that immerse them in local culture and provide great photo ops for social media posts! So forget traditional models and challenge yourself to step outside of your comfort zone.
In this video, VIKTOR's President and Owner Mark Bondy talks with Meetings in a Minute about stepping outside your comfort zone when planning meetings and incentives.
Whether it be a "Bike Night" theme at the Iron Horse Hotel in Milwaukee or a "Paparazzi Red Carpet" at the chic Hazelton Hotel in Toronto, designing a program that speaks to your incentive winners and gives them an experience they couldn't replicate on their own is what it's all about. But actually doing it is easier said than done.
In today's internet world, with everyone blogging and posting their each and every experience in real time, the world is literally at the fingertips of your target audience. They can pull up information on destinations, tours, and local culture in seconds. To make your programs stand out against the competition, you have to provide more than the standard "incentive" fare.
To design a truly engaging, motivating and successful incentive program takes an in-depth knowledge of the audience you're trying to impact as well as a thorough understanding of what the ultimate goals of the program are. Then, remember to push yourself to consider things that haven't been tried before. Only then can you begin to develop and design a program that will engage and motivate your audience and help you achieve your goals.
And if you're interested in learning more about our incentive design process, don't be shy. You can check it out here.